McPherson's Limited (ASX: MCP) is an ASX listed supplier of essential health, beauty and wellness products.  McPherson's products touch 3 out of 4 Australian households according to independent research and include some of Australia’s best loved brands: Manicare, Lady Jayne, Dr LeWinn’s, Swisspers and Fusion. In addition, McPherson's has a supporting portfolio of popular brands in attractive segments of the market including haircare, vitamins and supplements, fragrance and nutrition. McPhersons’ strategy is to capitalise on its strongest brands through expansion and innovation, driving sustainable growth and higher margins from increasing efficiencies.